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Identifying Decision Makers
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Head of Product Development
Influences decisions related to new product offerings, features, and innovations.
Chief Financial Officer (CFO)
Impact on decisions regarding financial implications, investments, and large purchases.
Chief Technology Officer (CTO)
Plays a role in technology-related decisions, software purchases, and IT infrastructure.
Chief Executive Officer (CEO)
Holds the top decision-making authority, strategically guides company directions, final decision on large deals.
Chief Operating Officer (COO)
Influences operational decisions, efficiency improvements, and implementation of strategic plans.
Marketing Manager
Shapes decisions on marketing strategies, brand positioning, and market research.
Head of Customer Service
Influences decisions that affect customer satisfaction, service policies, and feedback mechanisms.
Sales Director
Determines sales strategies, oversees sales processes, and influences customer relationship direction.
Procurement Manager
Decides on suppliers, negotiates contracts, and is responsible for vendor management.
Human Resources Director
Impacts decisions about company culture, employee benefits, and recruitment strategies.
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