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Identifying Decision Makers
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Chief Executive Officer (CEO)
Holds the top decision-making authority, strategically guides company directions, final decision on large deals.
Chief Financial Officer (CFO)
Impact on decisions regarding financial implications, investments, and large purchases.
Chief Operating Officer (COO)
Influences operational decisions, efficiency improvements, and implementation of strategic plans.
Sales Director
Determines sales strategies, oversees sales processes, and influences customer relationship direction.
Procurement Manager
Decides on suppliers, negotiates contracts, and is responsible for vendor management.
Head of Product Development
Influences decisions related to new product offerings, features, and innovations.
Marketing Manager
Shapes decisions on marketing strategies, brand positioning, and market research.
Chief Technology Officer (CTO)
Plays a role in technology-related decisions, software purchases, and IT infrastructure.
Human Resources Director
Impacts decisions about company culture, employee benefits, and recruitment strategies.
Head of Customer Service
Influences decisions that affect customer satisfaction, service policies, and feedback mechanisms.
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