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Sales Prospecting Methods
8
Flashcards
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Cold Calling
Direct approach to potential customers over the phone or in person without prior contact. Use when you have a good leads list but low response rates from other channels.
Email Outreach
Sending personalized emails to potential leads to generate interest. Useful when leads have opted in or expressed interest and you have enough information for personalization.
Social Selling
Using social media platforms to engage with prospects by sharing content, answering questions, and building relationships. Best when targeting younger demographics or tech-savvy industries.
Networking Events
Attending events, conferences, and seminars to meet potential clients and partners in person. Effective when your industry values personal relationships and for high-value deals.
Referral Programs
Encouraging existing customers or contacts to refer new prospects to your business. Most effective when you have satisfied customers and a product that benefits from word-of-mouth.
Content Marketing
Creating and distributing valuable content to attract and engage a clearly defined audience. Use this method to establish expertise and draw prospects to you over time.
Webinars and Online Workshops
Hosting informative online sessions to generate leads by providing valuable information and engaging directly with participants. Effective for demonstrating product expertise and gathering sign-up data.
Cold Outreach via Direct Mail
Sending physical promotional materials or personalized letters to prospects. Suitable for high-ticket items or when targeting demographics that prefer physical mail.
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