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Craft a concise and compelling introduction that clearly communicates what you do and the value you provide. Practice it regularly to ensure confidence and clarity when meeting new contacts.

Utilize LinkedIn, Twitter, and other relevant platforms to connect with potential clients and industry peers. Share valuable content and engage with others to establish your expertise and build relationships.

Make the most of trade shows, conferences, and seminars. These are prime opportunities to meet new people, learn about industry trends, and present your business to a wider audience.

Instead of just selling, focus on how you can help the other person. Share your knowledge, resources, or connections to solve a problem they have and build trust.

After making a new connection, follow up with a personalized message to establish a stronger relationship. Mention something from your conversation to show that you were attentive and are genuinely interested.

Build a network of individuals who can refer business to you. This involves nurturing relationships and being referable yourself by providing excellent service and reliability.

Develop your conversational skills to put others at ease and open the door to more serious business discussions. Effective small talk can lead to meaningful connections.