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Sales Closing Techniques

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Assumptive Close

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A technique where the salesperson assumes that the customer has already decided to purchase and proceeds with the transaction.

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Now or Never Close

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This close creates a sense of urgency by making the prospect believe that the offer is only available at that moment.

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Summary Close

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The salesperson summarizes all the benefits and features of the product or service, reinforcing the value proposition before asking for the sale.

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Sharp Angle Close

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When a customer asks for a concession or a perk, the salesperson immediately agrees, but only if the customer will close the deal immediately.

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Columbo Close

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Named after the TV detective, this technique involves leaving before the sale is made and then returning to ask 'just one more thing' which ideally leads to the customer making a commitment.

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Ben Franklin Close

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Structured around creating a pros and cons list to help the customer visualize why the purchase is a logical decision.

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Puppy Dog Close

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Based on the idea that if you take a puppy home, you're unlikely to return it. Allows the customer to try the product with the intention of creating attachment.

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Takeaway Close

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This technique involves taking something away from the offer that the customer was assuming they had to induce them to close before it's gone.

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Balance Sheet Close

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Similar to the Ben Franklin Close, it asks the customers to list pros and cons but is more formal and often written down.

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Alternative Close

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This technique gives the prospect a choice between options, both of which end in a sale.

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