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Sales Closing Techniques
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Assumptive Close
A technique where the salesperson assumes that the customer has already decided to purchase and proceeds with the transaction.
Now or Never Close
This close creates a sense of urgency by making the prospect believe that the offer is only available at that moment.
Summary Close
The salesperson summarizes all the benefits and features of the product or service, reinforcing the value proposition before asking for the sale.
Sharp Angle Close
When a customer asks for a concession or a perk, the salesperson immediately agrees, but only if the customer will close the deal immediately.
Columbo Close
Named after the TV detective, this technique involves leaving before the sale is made and then returning to ask 'just one more thing' which ideally leads to the customer making a commitment.
Ben Franklin Close
Structured around creating a pros and cons list to help the customer visualize why the purchase is a logical decision.
Puppy Dog Close
Based on the idea that if you take a puppy home, you're unlikely to return it. Allows the customer to try the product with the intention of creating attachment.
Takeaway Close
This technique involves taking something away from the offer that the customer was assuming they had to induce them to close before it's gone.
Balance Sheet Close
Similar to the Ben Franklin Close, it asks the customers to list pros and cons but is more formal and often written down.
Alternative Close
This technique gives the prospect a choice between options, both of which end in a sale.
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