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Benchmarking and Market Analysis
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Occupancy Rate
Occupancy Rate is the percentage of available rooms that are sold during a specific period. It is important for understanding the utilization of the property and for comparing with competitors.
Average Daily Rate (ADR)
Average Daily Rate represents the average revenue earned from each sold room. It's important for tracking revenue trends and comparing pricing strategies with competitors.
Revenue Per Available Room (RevPAR)
RevPAR combines the occupancy rate and ADR to measure the revenue generated per available room. It's crucial for evaluating the overall financial performance of a hotel.
Market Penetration Index (MPI)
MPI measures the hotel’s occupancy percentage against the average market occupancy. It's essential for assessing how well the hotel captures market share.
Average Rate Index (ARI)
ARI compares the hotel's ADR to the market's average ADR, indicating if a hotel is pricing its rooms appropriately against competitors.
Revenue Generation Index (RGI)
RGI measures a hotel's RevPAR against the market's RevPAR. It's pivotal for understanding the property’s revenue performance relative to the competition.
Length of Stay (LOS)
Length of Stay indicates the average number of nights a guest stays. It's essential for managing inventory and understanding booking patterns.
Demand Forecasting
Demand Forecasting is the process of estimating the number of guests who may book rooms in a future period. It's crucial for pricing and inventory strategy.
Price Elasticity
Price Elasticity measures how demand for rooms changes in response to changes in price. Understanding this is important to maximize revenue without deterring demand.
Competitive Set (CompSet)
The Competitive Set is a selection of properties that are considered direct competitors based on factors like location, price, and amenities. It's important for benchmarking.
Channel Mix Analysis
Channel Mix Analysis examines the distribution of sales across different booking channels. It's vital for optimizing distribution strategy and reducing reliance on costly channels.
Yield Management
Yield Management involves setting the right price at the right time for the right customer to maximize revenue. It's significant for revenue optimization.
Overbooking Strategy
An Overbooking Strategy accounts for expected cancellations and no-shows by selling more rooms than available, aiming to reduce the impact of unsold inventory.
Segmentation Analysis
Segmentation Analysis divides the market into distinct groups of customers based on characteristics like behavior or needs. It's important for targeting and tailor-made offerings.
Total Revenue Performance
Total Revenue Performance is the comprehensive measure of revenue across all hotel departments. It's essential for a holistic approach to revenue optimization beyond just room sales.
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