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A metric that measures the revenue generated per available room, whether occupied or not.

A discounted rate offered to a group booking a large number of rooms.

Encouraging customers to purchase a more expensive item or service than they initially intend to buy.

Discounted room rates with restrictions attached, such as non-refundable, advance purchase, or minimum stay requirements.

A guest who arrives at the hotel without a reservation and requests a room.

Predicting future room demand to set prices and availability strategies.

Combining business and leisure travel, where a corporate traveler extends their stay for leisure purposes.

The percentage of available rooms that are occupied by guests.

A customer who has made a room reservation but does not arrive and does not cancel.

The process of dividing a broad consumer or business market into subgroups with shared characteristics.

A variable pricing strategy based on understanding, anticipating, and influencing guest behavior to maximize revenue.

The consistency of room rates across different distribution channels.

The rules a hotel has regarding the time frame and conditions under which a guest can cancel a reservation without incurring a charge.

A discount pricing strategy where the customer does not know exactly which service provider (hotel, airline, etc.) they are booking with until after the purchase is made.

The number of nights a guest stays in a hotel.

Average Daily Rate after deducting distribution costs such as commissions and transaction fees.

The distribution of hotel bookings across various channels, such as direct booking, online travel agencies, or GDS.

Adjusting prices continuously based on real-time supply and demand.

A worldwide computerized reservation network used as a single point of access for reserving airline seats, hotel rooms, and other travel related items.

The practice of selling more rooms than are available, anticipating that some guests will cancel.

A tool used to determine if group business is more profitable than transient business for a specific time period.

A block of pre-negotiated rooms set aside for a specific group or purpose.

The average rental revenue earned from occupied rooms on a given day.

When higher demand for rooms leads to a decrease in the availability of lower-priced rooms, driving prices upward.