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Separating the market based on location. Hotels may adjust pricing based on the proximity to attractions or during peak tourism seasons in the area.

Categorizing customers by age, gender, income, etc. Pricing can be tailored for groups like seniors, families, or business travelers.

Divides the market based on lifestyle, values, or personality. Boutique hotels may charge a premium based on the unique experiences they offer that align with guest values.

Focus on customer knowledge, attitudes, and response to a product. Loyalty programs can incentivize repeat customers with discounts or perks affecting pricing strategies.

Pricing based on the time of booking or consumption. Early-bird specials or last-minute discounts are common strategies in this category.

Customers traveling for different reasons may exhibit different willingness to pay. Business travelers may be less price-sensitive compared to leisure travelers.

Differentiating customers based on where they make their booking. Direct bookings may have different pricing strategies compared to those made through online travel agents.

Taking into account cultural norms and expectations. Pricing may be adjusted for global travelers versus local travelers to cater to different spending habits.

Acknowledges fluctuations in demand during different times of the year. Hotels may increase prices during peak seasons and decrease during off-season.

Adjusting pricing strategies according to the income levels of target customers. Luxury properties might have a high price point targeting higher-income guests.

Tailoring pricing for special occasions like weddings, conferences, or sports events. Packages might be offered at a premium during such high-demand periods.

Providing special pricing for returning customers. Loyalty programs can include discounts, benefits, and rewards to encourage repeat business.

Offering products and pricing tailored to different genders. For instance, a spa resort might have special packages for women's wellness retreats.

Pricing can vary for singles, couples, families with children, or retirees. Family-friendly hotels might offer discounts for children or family packages.