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Market Segmentation and Price Sensitivity
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Flashcards
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Adventure Travelers
Varied price sensitivity, look for unique experiences, may prioritize certain aspects over cost.
Family Travelers
Moderate to high price sensitivity, seek value for money, preferences driven by needs of all family members.
Group Travelers
High price sensitivity, travel in larger numbers, look for group discounts and shared accommodations.
Educational Travelers
Moderate to high price sensitivity, often students or academic professionals, travel for educational purposes.
Cruise Travelers
Moderate price sensitivity, seek all-inclusive travel experiences, vary from budget to luxury offerings.
Business Travelers
Moderate price sensitivity, company-funded travel, prioritize convenience and efficiency.
Budget Travelers
High price sensitivity, limited disposable income, prioritize basic accommodation and services.
Discount Deal Seekers
Very high price sensitivity, seek the best deals and discounts, prioritize cost savings over service quality.
Luxury Travelers
Low price sensitivity, high disposable income, seek exclusive experiences and premium services.
Eco-conscious Travelers
Moderate price sensitivity, willing to pay a premium for sustainable options, value eco-friendly practices.
Sports Travelers
Varied price sensitivity, travel revolves around sporting events, may prioritize convenience over cost.
Millennial Travelers
Moderate price sensitivity, high value on experiences and social sharing, may splurge on unique activities.
Honeymooners
Moderate to low price sensitivity, look for romantic and exclusive experiences, often willing to splurge on once-in-a-lifetime trips.
Festival and Event Travelers
Moderate price sensitivity, travel specifically for events or festivals, may book well in advance or last minute.
Senior Travelers
Varied price sensitivity, value comfort and accessibility, often travel off-peak.
Solo Travelers
Varied price sensitivity, prioritize personal interests and flexibility, often look for budget-friendly options.
Religious Pilgrims
High to moderate price sensitivity, travel for religious purposes, may join travel groups organized by religious institutions.
Cultural Travelers
Moderate to high price sensitivity, engage in travel to experience different cultures, may opt for educational tours.
Health and Wellness Travelers
Low to moderate price sensitivity, prioritize health and wellness services, may seek luxury wellness retreats.
Digital Nomads
Moderate price sensitivity, value good internet and workspaces, often stay for extended periods in destinations.
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