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The process of managing and selecting the mix of channels used to sell a property's inventory to various markets, often involving online travel agents, direct booking, and other third-party resellers.

A measure of how sensitive the quantity demanded of a good or service is to a change in its price.

In the context of hospitality, it refers to the characteristic that services cannot be stored for sale in the future - if an airline seat or hotel room goes unsold tonight, that revenue opportunity is lost forever.

The process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristic.

The total worth to a business of a customer over the whole period of their relationship. It's an important metric as it costs less to keep existing customers than it does to acquire new ones.

A metric used in the hospitality industry to measure the average revenue earned per paid occupied room over a specific period.

The process of making predictions about future demand based on historical data, current market trends, and external factors.

The supervision of non-capitalized assets, or inventory, and stock items, aimed at ensuring that those involved in the selling, serving, or managing of these items are accounted for and used in an efficient manner.

A performance metric that calculates the revenue generated per available room, regardless of occupancy.

The action or practice of selling an additional product or service to an existing customer.

The process of setting prices to achieve the organization's long-term goals such as maximising profit, gaining market share, or driving out competition.

A pricing strategy used to predict consumer behavior at the hotel's market and maximize revenue and profits by selling the right product to the right customer at the right time for the right price.

Expenses associated with using a particular distribution channel to sell services or products, which include commission fees, transaction fees, or any operational costs.

Pricing strategy which sets prices primarily on the perceived value to the customer rather than on the exact cost of the product or historical prices.

A percentage indicating the number of occupied rooms compared to the total number of available rooms over a specific period of time.

A strategy where more rooms are sold than available, anticipating that there will be cancellations or no-shows to maximize occupancy and revenue.

The practice of encouraging customers to buy a more expensive or upgraded version of a service or product to increase revenue.

Room rates that are sold at a discount because the customer agrees to forego a refund if they cancel or do not use the booking.

The point at which total costs and total revenue are equal, meaning there is no net loss or gain.

A pricing strategy where the provider's identity is hidden from the consumer until after the purchase is complete, often used to sell surplus inventory without tarnishing a company's regular pricing structure.

Market segmentation techniques that create clearly defined prices and product differences between the segments to prevent customers from moving down market.

The remaining revenue after variable costs are deducted, which contributes to covering fixed costs and profit.

A web-based marketplace that offers consumers the ability to compare and book travel-related services such as accommodations, flights, and car rentals.

The practice of reducing the price of a product or service in order to encourage more sales or to sell off excess inventory.

Special rate pricing offered to a segment of customers who are making bulk purchases, such as corporate groups or event attendees.

A network that enables transactions between travel industry service providers, mainly airlines, hotels, car rental companies, and travel agencies.

An extension of revenue management principles that considers all revenue sources in a business, not just room sales, to optimize total profitability.

A pricing strategy where prices are adjusted in response to real-time supply and demand.

Policies implemented to control the number of nights a guest can book, with the intent of optimizing room availability and revenue.