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Dynamic Pricing Mechanisms
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Dynamic Pricing Definition
Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands.
Yield Management
Yield management is a variable pricing strategy, based on understanding, anticipating, and influencing consumer behavior to maximize revenue or profits from a fixed, perishable resource.
Price Discrimination
Price discrimination employs dynamic pricing to charge different prices to different customers for the same product or service.
Surge Pricing
Surge pricing is a form of dynamic pricing that automatically increases prices when demand is high, often in real-time.
Hotel Revenue Management
Hotel revenue management applies dynamic pricing to maximize room revenue by predicting demand and adjusting prices accordingly.
Airline Pricing
Airlines use dynamic pricing by analyzing historical data and market trends to adjust fares for flights to optimize revenue.
Occupancy-Based Pricing
Occupancy-based pricing adjusts room rates based on the current occupancy levels of a hotel, with higher prices as occupancy increases.
Time-Based Pricing
Time-based pricing involves setting different prices for services or goods depending on the time of day, week, or season.
Personalized Dynamic Pricing
Personalized dynamic pricing offers individual prices based on customer data, preferences, and purchasing behavior.
Early Bird Pricing
Early bird pricing offers lower prices to customers who purchase in advance of the service or product being delivered.
Last-Minute Booking
Last-minute booking applies dynamic pricing to offer discounted rates to fill unused inventory just before it expires.
Peak Load Pricing
Peak load pricing is the practice of charging higher prices during periods of peak demand for a service or resource.
Group Pricing
Group pricing offers discounts or varied pricing for services to parties larger than a typical single or family unit, often used in tourism.
Demand Forecasting
Demand forecasting is the process of predicting future customer demand using historical sales data, market analysis, and statistical models, crucial for dynamic pricing.
Segment-based Pricing
Segment-based pricing differentiates prices based on distinct customer groups or market segments, often informed by demographic or behavioral data.
Menu Pricing
Menu pricing in the hospitality industry involves changing prices for different items on the menu, based on popularity or cost of ingredients.
Online Travel Agency Pricing
Online travel agencies implement dynamic pricing by changing the price of travel products in real-time based on an algorithm that accounts for demand and competition.
Weather-based Pricing
Weather-based pricing adjusts prices for tourism and hospitality services based on weather conditions and forecasts.
Cancellation Policies and Fees
Cancellation policies and fees can be dynamically adjusted to optimize occupancy and revenue based on forecasted demand and booking patterns.
Loss Leader Pricing
Loss leader pricing is the strategy of offering a product at a loss to attract customers and lead to the sale of more profitable services or items.
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