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The process of optimizing a website to rank higher in search engine results, increasing the visibility and driving more organic traffic that could lead to increased revenue.

A model of internet marketing where advertisers pay a fee each time one of their ads is clicked, allowing for controlled and measurable revenue generation streams.

A prompt on a website that tells the user to take some specified action, such as 'Book Now', which is critical for converting traffic into revenue.

The percentage of website visitors who take the desired action (e.g., making a reservation), a key indicator of the effectiveness of marketing strategies in revenue generation.

The page displayed by a search engine in response to a user's query, with higher rankings on SERPs generally leading to more traffic and potential revenue.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.

The use of email to promote products or services while developing relationships with potential customers, an effective tool for personalization and direct revenue generation.

The systematic computational analysis of data or statistics, which in digital marketing, helps to understand consumer behavior and optimize campaigns for better revenue outcomes.

The use of social media platforms to connect with the audience to build the brand, increase sales, and drive website traffic, which directly contributes to revenue growth.

Collaborations with individuals who have a significant following on social media to promote products, which can lead to increased brand credibility and revenue.

An online sales tactic that lets a product owner increase sales by allowing others targeting the same audience to earn a commission by recommending the product to others, thereby contributing to revenue.

A form of online advertising that enables advertisers to show targeted ads to users who have already visited their site, which can effectively increase conversion rates and revenue.

A standalone web page, created specifically for a marketing or advertising campaign, where a visitor lands after clicking on a link or ad, geared towards converting traffic into revenue.

The total cost associated with convincing a potential customer to buy a product or service, a critical metric in determining the profitability and sustainability of revenue generation activities.

The prediction of the net profit attributed to the entire future relationship with a customer, an important metric in assessing how much revenue a business can expect from a customer over time.

The activities and actions companies take to reduce the number of customer defections, with the goal of maintaining a high retention rate to ensure continuous revenue streams.

The percentage of visitors to a particular website who navigate away from the site after viewing only one page, a low bounce rate indicates that the website is effectively capturing visitors' interest and has potential for higher revenue.

A randomized experiment with two variants, A and B, which are compared to determine which one performs better in terms of conversion rate, leading to more informed decisions that can maximize revenue.

The overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use, with a good UX contributing to higher conversion rates and revenue.