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Capacity Management in Hospitality
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Definition of Capacity Management
Capacity Management involves understanding the limits of an organization's resources, such as the number of hotel rooms or seats in a restaurant, and managing those resources to maximize revenue, optimize occupancy, and enhance customer satisfaction.
Demand Forecasting
In Capacity Management, Demand Forecasting is predicting future customer demand for a company's services or facilities in order to make informed decisions about pricing and availability.
Yield Management
Yield Management is a variable pricing strategy based on understanding, anticipating, and influencing consumer behavior in order to maximize revenue from a fixed, perishable resource such as hotel rooms.
Overbooking Strategies
Overbooking is a technique used in Capacity Management where more reservations are taken than the actual available capacity, anticipating that there will be no-shows or cancellations, to ensure maximum occupancy and reduce the risk of lost revenue.
Inventory Control
Inventory Control in hospitality involves managing the room or space inventory to ensure that it is sold at the right time, to the right customer, at the right price, in order to optimize revenue.
Group Sales Management
Group Sales Management is the practice of managing bookings and room blocks for groups in a way that maximizes occupancy and revenue, while also coordinating the necessary facilities and services to accommodate the groups.
Dynamic Pricing
Dynamic Pricing in Capacity Management is the practice of adjusting prices in real-time based on current market demands, with the aim of increasing revenue and occupancy rates.
Seasonality Adjustments
Seasonality Adjustments involve modifying capacity management strategies based on seasonal trends and patterns in demand to maximize revenue during peak times and minimize losses during off-peak times.
Segmentation and Targeting
Segmentation and Targeting in Capacity Management refers to dividing a market into distinct groups of buyers with different needs or behaviors and designing strategies to target these segments effectively.
Customer Loyalty Programs
Customer Loyalty Programs are strategies used in hospitality to encourage repeat business by offering benefits to frequent customers, which helps in better capacity management through predictable demand patterns.
Event Planning and Management
In Capacity Management, Event Planning and Management involve coordinating the resources needed to host events, taking into account the demand for space and services, timing, pricing, and the customer experience.
Cancellations and No-Shows
Managing Cancellations and No-Shows in Capacity Management involves understanding patterns of customer behavior to reduce the impact of last-minute cancellations and no-shows on revenue and occupancy rates.
Room Rate Optimization
Room Rate Optimization is the process of setting the best possible rate for a hotel room to balance between maximizing occupancy and revenue while considering competitive pricing and consumer demand.
Distribution Channel Management
Distribution Channel Management involves choosing and managing multiple channels, such as online travel agencies or direct booking platforms, to sell inventory effectively and broaden market reach while keeping costs in check.
Turnaway Tracking
Turnaway Tracking is monitoring the number of potential guests who were not able to book due to full capacity, which can inform future capacity management decisions and indicate possibilities for expansion.
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