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A theory focused on how people interpret and understand causal relationships in the social world. It is significant in understanding how individuals explain others' behavior and their own.

This theory posits that people learn new behaviors through observation and imitation of others, especially models or influential figures. Its significance lies in understanding the spread of behaviors in societies.

It suggests that individuals experience discomfort when their beliefs don't align with their actions, leading them to change one to reduce the dissonance. It is significant for explaining changes in beliefs or behaviors.

This theory explains how individuals' self-concepts are derived from perceived membership in social groups, which is significant for understanding in-group favoritism and out-group discrimination.

An extension of the Social Identity Theory, focusing on the cognitive process of categorizing oneself as a group member, which influences behavior and social perception. It is significant for understanding social influence and group dynamics.

It entails the idea that individuals determine their own social and personal worth based on how they stack up against others, which is significant in forming self-evaluations and personal identity.

The theory describes two routes to persuasion: the central route, which involves logical reasoning, and the peripheral route, which involves superficial cues. Its significance lies in advertising and message design.

This theory posits that humans strive for a balance among their beliefs, attitudes, and sentiments. It is significant for understanding how interpersonal relationships and attitude changes occur.

A theory that suggests human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives. It is significant for understanding social behavior and relationship dynamics.

This theory describes the development of interpersonal relationships as a gradual process of revealing one's inner self to others. It is significant for explaining relationship progression and intimacy.

A theory which explains aggression or prejudice directed at a person or group as a way of coping with negative emotions. It is significant for understanding the social psychology of prejudice and discrimination.

This theory posits that intention is the main predictor of behavior, influenced by attitudes, subjective norms, and perceived control. It is significant for behavior prediction and intervention design.

A concept introduced by Milgram to explain how individuals may yield to authority and switch from an autonomous state to an 'agentic' state, where they see themselves as the instrument for carrying out others' wishes. Significant for understanding obedience to authority.

This phenomenon indicates that individuals tend to develop a preference for things simply because they are familiar with them. It has implications for social perception, relationship formation, and marketing.