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People are more likely to comply with a request if they have received a favor or gift from the requester in the past.

Once a person makes a commitment, they are more likely to engage in self-persuasion, justifying further actions that are consistent with the initial commitment.

Individuals look to the behavior of others in order to guide their own actions, particularly in situations where they are uncertain.

People are more likely to comply with requests or to accept information as truthful if it comes from a perceived authority figure.

People are more likely to be persuaded by individuals whom they like or find attractive.

People place a higher value on an opportunity when it is less available, or perceived to be in short supply.

Persuasion is more effective when the influencer shares an identity with the influenced individuals, creating a sense of 'us' versus 'them'.

People are more likely to perceive the second option as more different from the first than it actually is, if they are presented with two options in succession.

After someone refuses a large request, they are more likely to comply with a more reasonable, smaller request.