Discover published sets by community

Conformity refers to the act of changing one's behaviors, attitudes, or beliefs to match those of a group, often to fit in or be accepted. For example, dressing in a similar style to your peers because it's considered fashionable.

Normative Social Influence is when a person conforms to be liked or accepted by the group. An example is laughing at a joke you don't find funny because everyone else is laughing.

Informational Social Influence occurs when a person conforms because they believe the group has the correct information. For instance, if everyone is running in one direction during an emergency, an individual may follow, believing they know the best escape route.

Compliance involves publicly acting in accord with a direct request or rule, while possibly privately disagreeing. An example of this is when an employee follows a company dress code despite not liking to dress formally.

Identification occurs when someone conforms to the ideas and behaviors of a group because they have a desire to be associated with the group. For example, a new employee adopts the company's corporate culture to feel part of the team.

Internalization is the deepest level of conformity where an individual's values and beliefs permanently change to match those of the group. A person who becomes a vegetarian after learning about animal rights from friends is an example.

Groupthink refers to the tendency of group members to conform to a consensus opinion without critical evaluation of alternative ideas. The Bay of Pigs Invasion is a historical example of groupthink leading to a flawed decision.

Social Proof is a psychological phenomenon where people copy the actions of others in an attempt to undertake behavior in a given situation. This is evident when people are more likely to try a busy restaurant than an empty one.