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Social Cognition and Attitude Formation
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Heuristic-Systematic Model
Explains how people use heuristics or systematic processing to form attitudes.
Cognitive Dissonance Theory
Proposes that people change their attitudes to reduce the discomfort of inconsistencies between their beliefs and their behaviors.
Elaboration Likelihood Model
Describes the different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Social Identity Theory
Suggests that a person's sense of who they are is based on their group memberships.
Attribution Theory
Explains how individuals infer the causes of their own and others' behaviors.
Balance Theory
Posits that people strive for consistency in their relations with others, which can affect their attitudes.
Stereotyping and Prejudice
Describes how schemas about groups lead to stereotypes, which can influence attitudes and behaviors toward members of those groups.
Persuasion Techniques
Various methods aimed at changing someone's attitude toward a particular issue or object.
Self-Perception Theory
Suggests that people observe their own behavior to infer their attitudes, similar to an outside observer.
Social Comparison Theory
The idea that individuals determine their own social and personal worth based on how they stack up against others.
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