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Social Influence

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Conformity

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Conformity is the change in beliefs or behaviors as a result of real or imagined group pressure.

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Compliance

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Compliance involves changing one's behavior due to the request or direction of another person, typically without internal agreement.

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Obedience

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Obedience is following direct commands, usually from an authority figure.

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Social Loafing

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Social loafing refers to the tendency of individuals to put forth less effort when working in a group than when working individually.

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Social Facilitation

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Social Facilitation is the improved performance in the presence of others.

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Group Polarization

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Group polarization occurs when the attitude of group members becomes more extreme than their initial, individual attitudes.

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Social Comparison

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Social comparison involves evaluating oneself against the standards and actions of others.

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Peer Pressure

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Peer pressure is the direct influence on individuals by peers, encouraging them to change their behaviors to conform to the group.

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Deindividuation

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Deindividuation occurs when people in groups lose self-awareness and feel less accountable for their actions, often leading to behavior incongruent with their personal values.

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Informational Social Influence

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Informational social influence happens when individuals conform because they believe others have accurate information and what they are doing reflects reality.

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